Areas of Expertise


Brand Identity Design

  • Designing a brand identity containing anything such as logos, typography, color palette, imagery, and other design elements that work together to create a cohesive and memorable brand image.

  • Strategic Development through Brand Identity Design.

  • Defining a Brand’s voice through Logo Development and typography hierarchy.

  • Develop logo guidelines to create a recognizable brand signature.

Marketing

  • Brand Strategy and Planning

  • Brand Positioning and Messaging

  • Integrated Marketing Communications

  • Market Research and Analysis

  • Target Audience Segmentation and Persona Development

UI/UX Design

  • Design and prototyping software such as Figma, and Adobe XD.

  • Gathering and evaluating user requirements through research and user testing.

  • Illustrate design ideas through story boards, wireframe and process flows.

  • Designing Graphics through software such as Adobe Illustrator and Photoshop.

  • Identifying and refining through troubleshooting.


Packaging

  • Mockup Design through Adobe software such as Illustrator, Photoshop, and Sketch up.

  • Visually communicating the product with the customer in mind.

  • Form follows function, prototyping and user testing for refinements.

What to expect.

As a Graphic Designer/Marketing Specialist I bring a unique blend of creativity, strategic thinking, and technical skills to the table. With a passion for design and a deep understanding of marketing principles, I am confident in my ability to create effective visual solutions that connect with the target audience and drive results. I have experience working with diverse clients and projects, which has helped me develop a versatile skill set that includes branding, print and digital design, social media marketing, and content creation. Additionally, I am a strong communicator and collaborator, able to work closely with clients and team members to understand their needs and deliver quality work. I am constantly seeking to learn and improve my skills, and I am excited to bring my creativity, dedication, and expertise to any project or team.

Want to work with me? Contact me!

Email
SamanthaJordanHD@gmail.com