Designing for H.I.V.E.

Designing a cohesive set of digital collateral for a brand is an essential part of developing a brand's visual identity. It requires a deep understanding of the brand's values, message, and target audience. As a designer, I would begin by conducting research on the brand and its competitors, as well as analyzing the intended use of the collateral. I would then sketch out various concepts and refine them until a final cohesive design theme is agreed upon. It's important that each various element in the set is consistent in terms of style, shape, and color to ensure that they work well together and are easily recognizable. I would also ensure that the icons are designed to be scalable and versatile, so that they can be used across various platforms and mediums, from digital to print. By designing a cohesive set of collateral for a brand, I am able to create a visual language that not only communicates the brand's message, but also adds an element of fun to its overall brand identity.