Redesign for Dr. Bronner’s organic soap and personal care products.

Dr. Bronner's Magic Soaps is an American producer of organic soap and personal care products. This project was revolved around taking an existing product and researching the brand identity to produce a updated modern re-design for a product. Dr. Bronner’s used a traditional style with primary colors and a san serif typeface, that lacked hierarchy with an overall busy design. After researching the company’s values and target audience I created a modern package design with earthy colors and an organic concept. Through the design process I was able to produce a well thought out design with the company’s personality in mind.