Social Media Campaign designed for Arizona State University 2021 Fall Welcome.

Hired by Arizona State University to work closely with their Marketing team tasked with designing a Tee- Shirt reveal social media campaign for their 2021 Fall Welcome. Once we developed a market strategy, we defined the social media platforms we’d be utilizing such as Instagram, Twitter and Facebook.

I designed a five day countdown to the Class of 2025 tee-shirt. Each day of the countdown another element of the tee-shirt was revealed in a fun and exciting way to boost audience engagement through anitpicpation.